For independent coffee shops
Your coffee shop's numbers, in plain English.
I'm Chris, the Coffee Numbers Guy. Free tools, a proper health check and a community that works it out together, so you know where your money goes.
The £4 flat white
Where does your £4 go?
Most owners can't fill these in from memory. Two minutes with the calculator fixes that.
Learn it. Last. Grow it.
Wherever you are in your coffee shop story, the aim is the same: you understand your numbers well enough to make your own calls.
Just starting out
Learn it
New to the numbers? Learn the handful that matter, in plain English, without needing an accounting degree.
Up to about three years in
Last
Still finding your feet? Get a steady, honest picture of your money so one quiet month doesn't become a crisis.
Established shops
Grow it
Doing fine and want more? Use the same rigour the big chains use to find margin and grow on purpose.
Questions owners actually ask
No jargon, no dashboards for the sake of it. Just the questions that keep you up after close.
Is this drink actually making me money?
Can I put prices up without losing regulars?
Where is my quiet-hour labour going?
Am I ready for a second site, or another hire?
Free tool
The per-cup margin calculator
Pick a drink. Add beans, milk, cup and how long it takes to make. See what you really keep, then play with price, speed and waste to see what moves the needle.
Open the calculatorTwo steps
1. Your drink, your costs
See your margin on a single cup.
2. What if?
Slide price, speed and waste and watch the margin move.
The health check
A proper look at how your shop is really doing, done with you, in plain English. And the goal is that one day you don't need me.
1
A quick chat
Thirty minutes, human to human. You tell me how the shop runs and what's worrying you.
2
The data check
We see what numbers you already have. It's a check, not a test, and there's a clear path if they aren't ready yet.
3
Your numbers, explained
Margin, cash and trends in plain English, with real examples from shops like yours.
4
Decide, then fly the nest
You make the calls. I teach you to run it yourself, so you graduate out of needing me.
The community
Independent shops work it out better together. Start free, step up when you want more.
Member
£30 / month
Everything in Free
All content, self-serve
Webinars to back it up
Become a member
Who's behind this
Hi, I'm Chris.
I've spent my career in planning, forecasting and insight for a global business, working out what the numbers are really saying.
I've also run my own retail and e-commerce businesses, so I know what it feels like when it's your money on the line.
Scale changes. The thinking doesn't. I bring big-business rigour to independent coffee shops, minus the corporate.
[First testimonial goes here, ideally from a coffee shop owner]
[Name, shop, town]
Let's talk numbers. Over coffee, obviously.
Tell me about your shop and what's on your mind. No pitch, just a proper conversation.
Talk through your numbers